NFT Stickers: Digital Collectibles in Web3
Stickers.fun
By welookEvolution of POAPs into a digital collectible system designed for ownership, trading, and brand collaborations.
The product enabled limited editions, monetization, and scalable distribution of on-chain stickers. I led the end-to-end product design and contributed to the concept from day one.
Company
Welook
Year
2023
Role
Product Designer
The challenge
The existing POAP system in Welook was constrained to in-person, peer-to-peer distribution, with no monetization layer or scalable engagement mechanics.
Brands lacked a frictionless Web3 channel to activate and retain users through digital ownership.
Creators were unable to monetize or distribute collectibles at scale within the ecosystem, limiting growth and retention potential.
How it works
01 Stickers Protocol: a digital collectibles protocol on Polygon where brands, artists, and users can create, sell, and collect NFT stickers with limited editions.
02 Generational system: each collection launches with 100 units (Gen 1). Subsequent generations double in supply and are airdropped to previous holders, incentivizing early adoption and long-term retention.
03 Auctions & marketplace: ascending auction mechanism for primary sales, combined with a secondary marketplace enabling peer-to-peer trading between collectors.
04 Brand collaborations: stickers tied to real-world benefits. Fernet Branca offered physical products to holders, while Argentine rap artists launched exclusive collectible drops.
Role & process
I was actively involved in shaping the product from the ground up, collaborating with the CEO on ideation, market research, and business model definition.
I researched the NFT collectibles ecosystem, including marketplaces and Web3 community dynamics, to inform product decisions.
I designed the full UI/UX of the platform, covering exploration, auctions, collector profiles, and the marketplace experience.
I defined the onboarding experience for non-crypto users, enabling email-based login with automatic wallet creation to reduce friction.
Results & impact
Fernet Branca: first brand to launch digital stickers on the platform, offering real-world benefits to holders.
Rap artists: collaborations with Kea and other Argentine rap artists, releasing exclusive collectible drops.
Media coverage: featured on A24 and other media outlets, highlighting the innovation behind the protocol and increasing ecosystem visibility.
1,000+ users participating in sticker auctions from major brands.
